Product Marketer and Demand Gen Strategist

📍 Vancouver, BC, Canada

📧 [email protected]

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Gaby is a strategic marketer with 8+ years experience in product marketing, demand generation, go-to-market campaigns, and sales enablement. Having worked in start-ups, scale-ups, and non-profits, Gaby has touched almost every aspect of the marketing funnel and knows how to get stuff done.

Where Gaby shines? At the intersection of strategy and execution—turning big picture ideas into fully-baked, comprehensive marketing strategies that drive results. She’s not one to sit back and take orders, you’ll find her jumping right in, asking questions, and doing the work that matters.

Whether it’s crafting compelling messaging, researching personas or competitors, enabling sales teams with the right collateral, or orchestrating multi-channel, cross-functional campaign, she’s the gal for the job

Companies I’ve worked with: Mavvrik, [Levr.ai](http://Levr.aihttps://levr.ai/), Motus, Thinkific, Dooly, Mediafly, Disco, and more!

Gaby’s Marketing Sweet Spots

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Demand Generation

Attract, engage, and convert the right buyers with full-funnel marketing programs that drive pipeline.

• Audience Strategy & ICP Clarity – Pinpoint who you're selling to and why it matters.
• Awareness Campaigns – Drive quality traffic and build brand momentum.
• Educational Content – Create content that informs, builds trust, and sparks action.
• Lead Nurturing & Email Marketing – Keep your leads warm and moving toward conversion.
• Customer Lifecycle Campaigns – Drive activation, retention, and advocacy post-sale.
• Conversion Campaigns – Turn interest into action with campaigns designed to deliver demos, trials, and MQLs. </aside>

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Product Marketing

From positioning to launch, tell the right story, to the right people, at the right time.

• Positioning & Messaging – Craft stories that resonate, differentiate, and convert.
• Persona & ICP Development – Get crystal clear on who you’re building for and how to reach them.
• GTM & Product Launches – Plan and execute launches that actually generate impact.
• Sales Enablement – Equip your team with the tools and messaging to win more deals.
• Competitor & Market Research – Stay sharp and strategic in a crowded market.
• Product-Led Growth & Adoption – Drive usage, retention, and expansion through strategic onboarding and in-product experiences. </aside>

↓ Click into each project to learn more about the strategy, execution, and results!

Portfolio

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